Optimize for keywords, keyphrases, synonyms, related keywords and all word forms of those. Make sure that Google, Pinterest and other platforms all know exactly what your page is about, by adding schema.org data the right way. Faster indexing, rich results!
You can set a primary category for your post, and determine the taxonomy for every single page on your website. We analyze the readability of the copy you wrote and calculate the Flesch Reading Ease score.